This is a bit off the topic of sports ministry but besides being interesting, it does tell us why non-believers (and believers too) look to the Bible.
You can read far more about this here but excerpts from the article are below:
You probably won’t be surprised to learn that John 3:16 is the most-searched Bible verse, according to statistical analysis provided by the folks at Bible Gateway. They reviewed the behavior of some of the 8 million visitors who stop by their site each month, many of them chasing results provided by Google. I was intrigued to review the top 10 results, which I’ve listed in reverse order.
10.) Matthew 28:19: “Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit.”
9.) Philippians 4:6: “Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God.”
8.) Romans 12:2: “Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing and perfect will.”
7.) Proverbs 3:6: “In all your ways submit to him, and he will make your paths straight.”
6.) Proverbs 3:5: “Trust in the LORD with all your heart and lean not on your own understanding.”
5.) Genesis 1:1: “In the beginning, God created the heavens and the earth.”
4.) Philippians 4:13: “I can do all this through him who gives me strength.”
3.) Romans 8:28: “And we know that in all things God works for the good of those who love him, who have been called according to his purpose.”
2.) Jeremiah 29:11: “‘For I know the plans I have for you,’ declares the LORD, ‘plans to prosper you and not to harm you, plans to give you hope and a future.’”
1.) John 3:16: “For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”
Overall the list represents a nice cross-section of Scripture and tells an uplifting story of God’s work in the world. He created it (Gen. 1:1); calls us to trust and submit to him, not conform to it (Prov. 3:5-6; Rom. 12:2); loves it enough to save it (John 3:16); and commissions us to traverse all of it making disciples (Matt. 28:19). From this list we learn that when most people turn to Scripture, they’re often looking for encouragement. They cling to these verses trusting that God is working for their good (Rom. 8:28), giving them strength (Phil. 4:13), planning their hopeful future (Jer. 29:11), and calming their anxieties by answering their requests (Phil. 4:6). If nothing else, these results help those of us who regularly preach and teach the Bible understand how many Christians and even non-Christians use the Bible.
Let me mention an omission. Maybe you caught it, too. Knowing the whole Bible and not just the most-searched passages, you realize that the absence is glaring. You won’t learn from this list why God needs to redeem the world he created. You won’t learn why his love is so significant. You won’t find any warning of what’s to come if you don’t believe. In short, you won’t read about our sin and God’s wrath.